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Amsterdam experience city guide - festive edition

Discover our favorite holiday plans in Amsterdam and get inspired for the festive season with cultural must-sees, cozy dinner spots, creative workshops and atmospheric bars....

Why ‘masculine notes’ aren’t masculine: the origins of modern perfume stereotypes

For centuries, fragrance transcended gender, with no scent deemed strictly ‘masculine’ or ‘feminine.’ Over time, social norms and marketing created rigid labels. Now, boundaries are...

Green Perfumes: Time to Touch Some Grass in Niche Fragrance

Discover the rising trend of green perfumes, with fresh, leafy, and earthy scents that bring nature and calm to your daily routine. ...

Skin Chemistry: Why does perfume smell different on my skin than on others?

Can perfume smell different on your skin? Discover how your unique pH, oils, hormones and body temperature shape each fragrance differently. ...

Pheromone perfume: What is ISO E super?

Discover the allure of ISO E Super, the cult-favorite molecule behind skin scents, minimal perfumes, and the "you but better" fragrance revolution. ...

Why can’t I smell my perfume? Olfactory fatigue explained

Wondering why you can’t smell your own perfume? Learn how olfactory fatigue causes nose blindness and discover tips to enjoy your fragrance again. ...

Citrus in perfume: The notes behind summer’s freshest fragrances

There are many molecular ingredients that seem to strengthen pheromones, but one ingredient that stands out in this niche is Ambroxan. In this blog we...

Traces of Him- scent and fatherhood at mmoire

Celebrate Father’s Day with mmoire through scent-driven memories from our community and a story of heritage, love, and the quiet power of father figures. ...

Why sandalwood is the soul of woody niche

Discover the power of sandalwood in clean perfume layering, woody niche scents, and signature fragrances. Learn how to layer and find your perfect scent. ...

How to layer a perfume

Unlock the secret of perfume layering: Discover how to know your signature scent, find the best layering perfumes and create your own unique olfactory story....

Why are unisex fragrances so important.

Unisex fragrances are redefining scent. Learn how genderless perfume empowers self-expression and breaks free from outdated marketing norms. ...

Insights on niche perfumery, what makes a perfume niche ?

Explore what makes a perfume niche. Learn the difference between niche perfume and designer fragrances, and why niche is the future. ...

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