Defining niche, in contrast to designer 

You have probably heard whispers of “designer vs. niche,” as if it were a grand fragrance duel. Actually, calling something “niche” isn’t about snobbery (though, admittedly, it can be seen as a bit indulgent), but it simply means that the brand behind the scent devotes itself exclusively to perfumes and fragrance treasures, rather than slapping its name on wallets, watches, or even athleisure wear.

Designer perfumes are often the haute couture of branding, fashion houses flexing their global distribution mus­cles, however, none of those so-called designer perfumes are actually thought out by the designer themselves. Designer perfumes are most times mass-produced, in large volumes. And as global companies do, they must meet the demands of company shareholders and profit margins. Therefore, when buying designer perfume you'll often find it predictable, banal, scents that smell very similar.

Unfortunately, these designer scents are often constructed from ingredients that are mass manufactured where little care is given to the actual product itself or standards of production. Additionally they are often produced by machines and lack the depth of scent, complexity of notes or accompanying back story that you'll find with a niche fragrance.

Unfortunately, these are highly marketed products that have almost lost their sense of being something special because they are available everywhere, worn by everyone and constantly promoted throughout the media.

The creation of a niche perfume is often the work of a perfumer-creator, an artist who designs their fragrances like olfactory paintings, at Mmoire, our founder Sophie takes care of this creative process. Unlike the often more commercial and marketing approach of big brands, niche perfume creators focus on the art of perfumery. We take the necessary time to develop sophisticated compositions without worrying about market trends.

Buying a niche perfume is a chance to own a fragrance that other people don't have. It's an artisan product crafted with passion so you get a richer olfactory experience that will last longer and draw plenty of attention for all the right reasons. It's about owning something different that you can't find on every high street. Niche fragrances are crafted, by hand so they cover a greater variety of notes, producing a much wider range of more varied, interesting scents.

Created for those who feel different

If you're buying a scent for yourself or a loved one you'll want to splash out on a special, unique, high-quality niche fragrance.

At Mmoire we offer that experience with our two creations Sur Arize and Ether Woods, as we look to the future, we can expect to see more people choosing to wear niche perfume rather than designer fragrances because of its higher quality, limited availability and superior sensory experience.