Share the Memory

Your 50 ml fragrance comes with a complimentary Travel Set this festive season.
Explore 50 ml Fragrances

Modern fragrances, crafted with intention

Founded in Amsterdam. Handcrafted in Grasse.

mmoire blends modern minimalism with olfactory storytelling.
Two timeless perfumes designed to stay with you.

FROM OUR COMMUNITY

Every time I wear this scent on a night out, I get a compliment. An unexpected yet wonderful fragrance.

- Tamara about Sur Arize

If you want a fragrance that truly stands out, go for this one. Fresh yet warm, spicy and mysterious. My husband calls it the scent of a forest with fairies. It lasts incredibly long.

- Saïda about Ether Woods

I received a beautiful box with a card and three samples, perfect for days on the road. The scent is extraordinary, my students recognize me by it.

- Rolf about Sur Arize

NEWS

  1. Read more: Amsterdam experience city guide - festive edition
    Sage on a platter

    Amsterdam experience city guide - festive edition

    Discover our favorite holiday plans in Amsterdam and get inspired for the festive season with cultural must-sees, cozy dinner spots, creative workshops and atmospheric bars.
    Read more
  2. Read more: Why ‘masculine notes’ aren’t masculine: the origins of modern perfume stereotypes
    bottle shadow

    Why ‘masculine notes’ aren’t masculine: the origins of modern perfume stereotypes

    For centuries, fragrance transcended gender, with no scent deemed strictly ‘masculine’ or ‘feminine.’ Over time, social norms and marketing created rigid labels. Now, boundaries are being challenged, and perfume is reclaiming its role as a subtle, personal form of expression.
    Read more
  3. Read more: Green Perfumes: Time to Touch Some Grass in Niche Fragrance
    Mmoire green and blurry

    Green Perfumes: Time to Touch Some Grass in Niche Fragrance

    Discover the rising trend of green perfumes, with fresh, leafy, and earthy scents that bring nature and calm to your daily routine.
    Read more